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3.00 credits

(4,0,0)

15 wks

New products are key drivers of corporate growth and profitability. Companies today incorporate rigorous product development processes as product development is costly with a high failure rate. This course will equip students with a new product process including areas of: strategy, concept generation, evaluation, development and launch plan. This course has a strong practical, analytical and applications focus.

Prerequisites: 75 credits of 100-level or higher coursework including BMKT 360 and BMKT 364, ENGL 100, and CMNS 152 or 220

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604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca